Privacy Policy

At the Sean Edwards Foundation we care about the privacy of our supporters. We are aware of our legal responsibilities under privacy and data protection laws and are committed to keeping your personal information secure. This policy applies to our entire community and to anyone that uses the website, emails, calls, or writes to us.

About us

The Sean Edwards Foundation (SEF) is a nonprofit organization focused on raising safety awareness in motorsport. SEF works directly with manufactures, drivers, teams and tracks to conceive and implement risk mitigation initiatives throughout all levels of racing.

About you

In the course of interacting with us, personal data is collected and used by us. We only collect the personal data that we need. This includes any information which identifies you, or which can be identified as relating to you personally, for example, name, address, telephone number, email address. We have collected this data if you have done one or more of the following:

  • Used our website which is:
  • Subscribed to our mailing list.
  • Filled in a gift aid form.
  • Completed a feedback form.
  • Contacted us via email or messaging app.
  • Interacted with us on social media, either directly or indirectly.
  • Donated money via JustGiving, cheque, cash or services in kind.
  • Attended one of our events.

The information we may hold about you

Personal date is created when you are involved with our activities or when you interact with us. Information we hold about you might include:

  • Information you send to us by email.
  • Communications with us.
  • Information about your purchases, donations, event attendance and interactions with our communications – including the information available through the services we use to do this, currently: Mailchimp.
  • Your publicly available social media activity or analytics on you provided by social media platforms e.g. Twitter handle, posts and location.
  • Volunteers.

If you are a volunteer / Ambassador / Supporter then we may collect extra information about you, with your specific permission (e.g. references, details of emergency contacts).

For those partaking in the 'Sean Edwards Test:' We aim in the near future to collect medical information for use by first responders and emergency services in case of an accident / incident. This medical information will only be collected by SEF when specifically authorized by the participant. The way in which this information is used will be clearly specified to the participant.

At any time this medical information can be updated and amended by the participant via verified notification to SEF.

At any time the participant can request for their medical information to be deleted. Upon verified request this information will be deleted within 10 working days from SEF's systems and the deletion will be confirmed via email to the participant.

How we use information about you.

We collect only personal data and hold information about you that we need. This can be used to:

  • Record who has given money or services to us so that we can tell them how their money has helped us – and where possible, to claim Gift Aid.
  • Develop our relationship with you as someone who may want to support us.
  • Personalise your experience of our website and/or communications you receive from us.
  • Manage our organisation effectively and continually improve what we do.
  • Inform future programming of events – including better understanding of specific motorsport needs.
  • To communicate with you about ourselves, our work, future events/activities, interesting news, and opportunities to support us.
  • To communicate with you about upcoming fundraising appeals.
  • To communicate with you about relevant academic opportunities or special events.
  • To assist the emergency services and first responders to provide the best possible care in case of an accident / incident (see above regarding the Sean Edwards Test).

As we have said, we will only use personal data that we need, and this will be done on relevant lawful grounds as permitted by the EU General Data Protection Regulation (from 25 May 2018) /UK Data Protection Act and Privacy of Electronic Communication Regulation.

We may use any feedback you give us in public communications. But we will not do so in such a way that people would know it was from you – unless we obtain your permission.

If we share information about you with other organisations that help us deliver services to you this will always be under the same conditions as we are bound by under this privacy policy.

We may share information about you with law enforcement agencies or other organisations or individuals if the law obliges us to.

Use of anonymised data

We use a third party provider, Google Analytics, to collect standard internet log information and details of visitor behavior patterns, for example, what you look at or access, traffic data, location data, weblogs and other communication data, information about your computer, including – where your browser provides this – your IP address, operating system and browser type. This information is anonymised, and we will make no attempt to find out the identities of those visiting our website.

We use a third party provider, MailChimp, to deliver our e-newsletters. Through MailChimp we gather statistics around email opening and clicks, which are not personally identifiable.


If you explicitly give us permission to hear from us, we would like to communicate with you about ourselves, our work, future talks, other pertinent subjects we think you might find interesting and opportunities to support us. We won’t add you to our mailing list if you just give feedback or contact us through the contact form.

You have the right to opt out at any time. If you no longer want to be contacted for marketing purposes send us an email or click ‘unsubscribe’ within the email we have sent you.

If you wish to stay on our mailing list, please go to our sign up page.

Storage and retention

We will only store your information in services within the UK/EU/ EEA, or in services signed up to the EU-US Privacy Shield.

We will keep your information for as long as is required for us to provide you with the service you have requested from us. Where your information is no longer required, we will ensure it is disposed of in a secure manner.

Fundraising, donations and legacy pledges

As SEF is a charitable organisation that depends on its supporters, we may invite you to make a donation, or become involved in fundraising activities/campaigns. This will only be done where we have your permission to do so.

Occasionally, we may invite some supporters to attend special events to find out more about the ways in which donations and legacy gifts can make a difference to specific projects and to our cause. We will also send you updates on the impact that you make by supporting us in this way, unless you tell us not to.

If you make a donation, we will use any personal information you give us to record the nature and amount of your gift, claim Gift Aid where you have told us that you are eligible and thank you for your gift. If you interact or have a conversation with us, we will note anything relevant and store this securely on our systems.

If you tell us you want to fundraise to support our cause, we will use the personal information you give us to record your plans and contact you to support your fundraising efforts.

Charity Commission rules require us to be assured of the provenance of funds and any conditions attached to them. We follow a due diligence process which involves researching the financial soundness, credibility, reputation and ethical principles of donors who have made, or are likely to make, a significant donation to SEF.

As part of this process we will carry out research using publicly available information and professional resources. If this applies to you, we will remind you about the process when you make your donation.

Contacting us, access to your information and right of correction

We want you to remain in control of your personal data, and as such, you have the right to request a copy of the information that we hold about you.

If you would like a copy of some or all of the information we hold about you – or otherwise want to contact us, please email or write to us. (This is known as a 'Subject Access Request').

As we want to make sure that the information we hold about you is accurate and up to date, please contact us at any time to correct or remove information you think is inaccurate.


Cookies are text files placed on your computer by a website to collect standard internet log information and information about the behaviour of visitors that visit a website.

For further information on cookies, visit: or

We will use the information we collect as a result of you accepting a cookie from our site to track your use of the website and to compile reports on the use of the website by all visitors.

You can set up your browser not to accept cookies, and the websites above tell you how to remove cookies from your browser. In a few cases, some features of our website may not function fully as a result.

Other websites

Our website (and our forthcoming app), contain links to other websites. If you follow links to other websites, you should read their privacy policies to see how they use information about you.


We intend to keep our privacy policy under regular review and will place any updates on this website. This is the first publication of our privacy policy.

Things that could change in the future; without us coming back to you to get your agreement or permission again:

  • We could move our website to a different address.
  • We could change the services we use to raise funds or to conduct mailings.


If you have any questions about this Policy or feedback on this Policy, or would like to exercise your rights with respect to your personal information, please contact the Sean Edwards Foundation at:

96 Kensington High St, Kensington, London W8 4SG

+44 (0) 20 8720 9210